To print the rules click here.

HOW ACCUMULATE POINTS?

Products Description Points to be accumulated
El Nuevo Día General Ads, Supplements, “Negocios”, “Magacín”, “La Revista”, “Mi Pequeño Día”, “De Viaje”, “Construcción”, Commercial printing, elnuevodia.com, digital ads, “Tu Zona” For every
$100.00 = 1point
Classifieds, Employments, “Su centro del Ahorro”, “Lunes de Oferta”, “Encuéntralo” For every
$150.00 = 1 point
Inserts at END:
2 pages
4 pages
8 pages
12-16 pages
20+ pages
50 points
100 points
200 points
275 points
325 points
Primera Hora ROP, Supplements, “Hogar y Construcción”, primerhora.com For every
$150.00 = 1point
Inserts PH:
4 pages
8 pages
12-16 pages
20+ pages
 30 points
60 points
80 points
95 points
El Norte / Horizonte / El Occidental ROP For every
$150.00 = 1 point
Inserts El Norte/ Horizonte / El Occidental
4 pages
8 pages
12-16 páginas
20+
 20 points
50 points
60 puntos
75 puntos
AGP / EDD Services For every
$100.00 = 1 point

WHAT YOU CAN REDEEM WITH THE ACCUMULATED POINTS?

1. In the newspaper:

  Days Allowed Block days
and periods
(1/2 of the space
paid by client)
Product Ad Size Required points
for FC ads		 Required points
for B&W ads		 Required points
for FC ads		 Required points
for B&W ads
El Nuevo Día One Page 3,000 3,500 2,000 2,300
Half page vertical or Horizontal 1,500 1,900 1,000 1,250
Quarter page 750 950 550 700
END-Magacín /
Supplements* /
Mi Pequeño Día		 One Page 3,000 N/A 2,000 N/A
Half page vertical or Horizontal 1,500 N/A 1,000 N/A
Primera Hora One Page 1,900 N/A 1,150 N/A
Half page vertical or Horizontal 1,000 N/A 650 N/A
El Norte /
Horizonte /
El Occidental		 One Page 900 N/A N/A N/A
Half page vertical or Horizontal 450 N/A N/A N/A
 
Notes: * Only allowed supplements.
1. On Full color ads, clients just covers the cost of color, space goes against Alcance.
2. Full color ads are requiered on: Magacín, Supplements*, Mi Pequeño día, Primera Hora, El Norte y Horizonte.
3. Blocks days and periods apply only to “ El Nuevo Día” and “Primera Hora”.

2. Inserts:

Newspaper Insert Size Required points
on days allowed		 Required
points on
*block days or periods
El Nuevo Día Insert 4 pages 5,000 3,500
Insert 8 pages 7,500 5,000
Insert 12 pages 13,000 8,600
Insert 16 pages 20,000 13,200
Insert 20 pages 25,000 16,500
El Norte, Horizonte and El Occidental Insert 4 pages 2,000 N/A
Insert 8 pages 3,000 N/A

* Clients pay half of the inserts during block days or periods.

This document has been revised and it’s effective in MARCH 1ST, 2012. This document substitutes any Terms and Conditions of the Alcance’s Program. (Page 1 of 2)

3. In "www.elnuevodia.com" you can redeem:

   Points   
Product Location Home Channels Duration
TOP RECTANGLE
180 X 90		 ABOVE THE FOLD 2,500 1,000 30 days
Large SQUARE
300 x 250		 BELOW THE FOLD
at Home and
ABOVE THE FOLD
at channels		 2,500 2,000 30 days
Skyscrapper
120 x 400		 ABOVE THE FOLD 2,000 N/A 30 days
Banner
468 x 60		 ABOVE THE FOLD 2,500 N/A 30 days
E-Drops Whole database
(No segmentation)		 2,500 c/u
 
Restrictions that apply to redemptions in elnuevodia.com:
1. Points can not be redeemed for hours of programming and / or graphic design.
2. Advertiser must deliver art ready to publish and implement the technical specifications of weight, sizes and clicks tags "(Refer to: http://promos.elnuevodia.com/mediakit) Art must be received at least 48 hours a publication date.
3. Requests to redeem points in any newspaper can only be made through the “Redemption form” available in our page www.programaalcance.com, and confirm that with the Alcance Program coordinator. The client must request space three working days in advance for insertions, and seven working days in advance for inserts.
4. 500,000 impressions guarantee, on selected channels, minimum 2 channels.
5. At client's request, we can provide statistical report of impressions and clicks.
6. Subject to availability and rules of the program.
 
ALCANCE PROGRAM RULES :
1. It is a requirement to be officially subscribed to the Alcance Program in order to participate. The agency or the client is responsible for such subscription. Accumulation of points will begin the month that we receive the subscription. If the client moves from one agency to another or from agency to a direct client, it is the responsibility of the new agency to notify Alcance in order to continue accumulating.
2. To redeem points is a requirement that the ads come in PDF format. Redemptions will not be approved if the ads come in another format.
3. Requests to redeem points in any newspaper can only be made through the “Redemption form”available in our page www.programaalcance.com, and confirm that with the Alcance Program coordinator.
4. Only two daily redemptions per client will be accepted, each of them in different newspapers (Ex. 1 in END; 1 in PH). On dates or periods blocked, agencies or clients cannot redeem points in El Nuevo Día and Primera Hora, (see rule 23 & 24 for more information).
5. The insertion with color in El Nuevo Día ROP is optional. The cost per additional color will be covered by the client.
6. Insertions in “Magacín”, “Mi pequeño Día”,or Supplements, “Primera Hora”,” Horizonte” and “El Norte” are Full Color and the client will only be charge for color.
7. The redemptions will be only in ROP position. El Nuevo Dia can be redeemed at “Mi peq Dia””Magacín and some supplements if they are full color. Not redemptions are allowed in a special or preferential positions, classifieds, business, construction. Insertions ads thru Alcance will not replace client's commitments with the newspaper.
8. Redeemed insertions are subject to newspaper space availability at the moment of insertion.
9. Once the request to redeem points is approved, space will be reserved and scheduled; points will be subtracted from the clients balance points. Even if the ad could not be published because either the art was delivered late or not delivered at all the points will be subtracted.
10. Cancellations of all scheduled insertions will only be accepted one labor day prior to the publication date, before 10am (for END & PH, and has to be made through the Program coordinator. For Regional newspapers, three labor days prior to publication before 10am through the Program coordinator. Points will be subtracted if cancellations are not done within the acceptable time frame.
11. Account Statements of accumulated and redeemed points will be sent every two months.
12. Account Statements may be sent to clients or to their advertising agencies.
13. The last Account Statements will be used for the verification and redemption of points.
14. Account Statements reflect all accumulated points by client, not by agency.
15. At the time to redeem points, all debts to El Día, Inc. and their subsidiaries must be up to date. Credit is extremely important. (at least 60 days)
16. Points may not be claimed during blackout periods unless the clients pays half of the ad space. This applies to El Nuevo Día and Primera Hora, only. (Please refer to the Blackout Periods document).
17. Barter deals are not included in the program.
18. The representative or advertising agency will receive an incentive for manage redemption to it's clients.
19. Accumulated points are for the exclusive usage of the client participating in Alcance and are not transferable. The ad must demonstrate that it belongs to the client’s rewarding points, if not, the ad will be billed, and points will be debited.
20. Any claim of the statement must be received in writing on or before 30 days from the date it is received.
21. Only two advertisers per edition will be permitted in Magacín and should be Full Color.
22. Points accumulated during the period of January to December, will expire on July 31 of the next year.
23. Redemptions in El Nuevo Día are only permitted on Mondays, Tuesdays, Fridays, and Saturdays of every week, with the exception of blackout periods. Wednesdays, Thursdays, and Sundays are not allowed. Redemptions on Sundays are only permitted in the magazines mentioned above.
24. Redemptions in Primera Hora are only permitted on Mondays, Wednesdays, Friday, and Saturdays of every week, with the exception of blackout periods. Tuesdays and Thursday are not permitted.
25. Every ad reservation made through Alcance must be received in the exact size. If by any means the ad is received in any other size, the ad will not be published. In its place, the newspaper will publish a fill ad, and points will be debited to the client. If by any chance the newspaper finds space to publish the received ad in other size, the advertiser will assume a penalty of debited points plus a 25% of the ads’ value. Example: ½ page 1,300pts. + 325 penalty = 1,625pts. If the client does not have sufficient points at the moment when the ad is published, the penalty will be applied as soon as the client accumulates debt points.
26. Only 6 redemptions per client will be acepted during may, jun or july of each year. Exceptions are acepted with FC Ads (please consult).
27. El Día, Inc. reserves the right to modify the program's regulations at any moment with 30 days prior to notification.
This document has been revised and it’s effective in MARCH 1ST, 2012. This document substitutes any Terms and Conditions of the Alcance’s Program. (Page 1 of 2)

 
 
Program that rewards clients with access to El Nuevo Día, Primera Hora, El Horizonte or El Norte, every time a client buys in any service company of Grupo Ferré Rangel